8/17/2023 0 Comments Yahoo add blockerMalicious ads are also used to trick victims into installing malware disguised as genuine apps, which can steal passwords and deploy file-encrypting ransomware. Ads are often placed at the top of search results but with “minimum distinction” between the ads and the search results, the feds say, which can look identical to the brands that the cybercriminals are impersonating. In a pre-holiday public service announcement, the FBI said that cybercriminals are buying ads to impersonate legitimate brands, like cryptocurrency exchanges. That’s the takeaway message from an unlikely source - the FBI - which this week issued an alert warning that cybercriminals are using online ads in search results with the ultimate goal of stealing or extorting money from victims. That’s one of the reasons why Yahoo decided to trial blocking ad blockers, and one reason it may still go ahead and implement its new change more widely, despite complaints.This holiday season, consider giving the gift of security with an ad blocker. Yahoo’s primary revenue stream is advertising, which means that it is among the companies with the most to lose when its users opt for ad-blocking software. But earlier this year mobile Safari, the default browser on the iPhone, gained the ability to install third-party ad-blockers, a feature Apple (APPL) calls “content blocking.” One study expects the online ad-industry could lose $1 billion per year due to mobile ad-blocking. Most ad-blockers are installed on desktop computers, so as more people began to use mobile browsers it looked like ad-blocker use might fall off. Fortune’s Mathew Ingram has argued that while using an ad blocker might be a “rational response” to invasive online ads, it’s also a “scorched-earth approach” that puts publishers at risk. Using a blocker on ad-supported websites has been compared to eating at a restaurant without paying. Others, including NFL team sites, The Guardian, and The Atlantic also detect ad blockers, but instead merely ask visitors to donate the site or turn their ad blockers off.Īlthough only 16% of web users in the United States block ads according to one estimate, the topic remains a source of anxiety for businesses and individuals who make money on the web. Yahoo (YHOO) joins The Washington Post and Hulu as part of the growing list of websites that block users with ad blockers. The trial is part of a growing trend: Websites that rely on advertising revenue are increasingly locking out users if they choose to use an ad blocker. After news of Yahoo’s trial spread online, several Yahoo Mail users publicly declared on social media they planned to cease using Yahoo’s email service. Yahoo’s mail service is the eighth most-used email client, behind Google (GOOG) Gmail, Microsoft (MSFT) Outlook, and the built-in mail clients on iPhone and Android. The message was most likely a result from an A/B test, a technique in which technology companies push changes to a small number of people to gauge user reaction before deploying them widely.Īffected users complained about the test on the Adblock Plus forums. A “small number” of Yahoo Mail users were prevented from accessing their email accounts because Yahoo detected they had an ad blocker installed on their computer. The message is not a new policy, but was part of a trial, a Yahoo spokesman told Engadget over the weekend.
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